The world today is filled with multitaskers and consolidation/automation. New inventions and advancements in technology have led to more devices being manufactured—items making their ways into the hands of consumers. Both the video and photography worlds are not immune to this ever-expanding trend either, as devices shrink and become more affordable.
Meanwhile the job market is shrinking to one degree and the economy is forcing businesses to re-evaluate costs/staffing. What used to be a full-time career may now only be a skill. So how does one keep afloat during these rough waters? The short answer is to become as best-selling author Seth Godin puts it, ‘indispensable’ or in other words, a ‘linchpin’. What I’m going to do here in this post is share just one aspect in which I believe you can become your company’s linchpin. Keep in mind, ideas that spread, win. How? Through marketing. And what does marketing rely upon? All marketing relies upon the successful visual representation and communication of ideas.
That means employing pictures, videos, and stories to get a particular point across. If you can successfully craft these things, you’ll be that much more valuable in the work place. That’s because in order for any company to survive, they need to be known to others, which equates to earning profitability through a customer base. Having someone in-house who is capable of doing those jobs among other skills can make all the difference when employers are considering day-to-day operations and sorting through resumes while also looking to cut costs (especially at smaller operations).
Why is this a good idea?
A person who is able to effectively tell stories can thus be trusted to communicate company messages and prepare newsletters/advertisements/presentations. The trick is being able to successfully convey ideas (often adhering to the need to be concise/good with words). Of course a little bit of creativity won’t hurt either. Take those writing skills and combine them with some technical ones, such as understanding how to properly frame & shoot photography, how to direct/film/edit/share video, and a basic understanding of computer programming/web design and you’ll arm yourself with a very rare and powerful set of skills that most employers would probably love to have in a successful candidate.
In the TV world, years ago a reporter would be joined with a photographer when working on a story. Now, more and more local broadcast affiliates are cutting back and hiring people who can do it all (one-man bands or multimedia videojournalists). Any newcomer to the field would be smart to consider becoming proficient in each of these areas. That way it is possible for you to shoot & edit video, tell a story, and understand how to publish that content on the web—all on your own.
One More Take Away…
One final thought, these few key skills for the digital realm can also be useful at home in your personal life. Knowing how to frame and expose a shot will give you better family photographs. Being able to understand pacing when shooting/editing video will make the flow of your home movies more enjoyable. And if you’re both lucky enough and motivated, you could even earn some additional revenue by creating/publishing content on the web.